Privacy Policy

Gatsby Cannabis Co. ("Gatsby," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website, shop in-store at our Royal Oak or Battle Creek locations, order online, receive delivery, or interact with our SMS, email, or loyalty programs.

Information We Collect

• Identity & contact data: name, date of birth, government-issued ID, phone number, email, and shipping/billing address.
• Purchase data: products purchased, order history, medical-card status (if applicable), and loyalty activity.
• Payment data: processed by our PCI-compliant payment processor (Dutchie Pay / Pay by Bank). We do not store full card or bank numbers.
• Device & usage data: IP address, browser, device identifiers, pages viewed, and referring URLs, collected through cookies and similar technologies.
• Communications: messages you send us, SMS opt-ins, and customer-service interactions.

How We Use Information

• To verify age (21+) and identity as required by Michigan cannabis law.
• To process and deliver orders and provide customer service.
• To operate our loyalty / VIP program and personalize offers.
• To send transactional and marketing communications (with opt-in for SMS).
• To detect fraud, secure our systems, and comply with legal obligations.

How We Share Information

We share information only with: (a) service providers who help us run the business (e.g., Dutchie for e-commerce, delivery drivers, SMS providers, analytics); (b) state regulators as required by Michigan's CRA/Metrc reporting; and (c) law enforcement when legally compelled. We do not sell personal information.

Cookies & Tracking

We use cookies, pixels, and similar tools to run the site, remember your store selection, and measure marketing performance. You can disable cookies in your browser, but parts of the site may not function correctly.

Your Choices

• Opt out of marketing email at any time using the unsubscribe link.
• Reply STOP to any Gatsby SMS to opt out (see our SMS Policy).
• Request access to, correction of, or deletion of your personal data by contacting us below. We will respond consistent with applicable law.

Data Security & Retention

We use reasonable administrative, technical, and physical safeguards to protect your information and retain it only as long as needed for the purposes above or as required by Michigan cannabis recordkeeping rules.

Children

Our website and services are intended for adults 21 and older. We do not knowingly collect data from anyone under 21.

Changes

We may update this policy from time to time. The "Last updated" date above reflects the most recent revision.

Contact Us

Gatsby Cannabis Co.
5130 Meijer Drive, Royal Oak, MI 48073 · (248) 301-9999
15530 11 Mile Rd., Battle Creek, MI 49014 · (269) 234-5985
Email: hello@gatsbycannabis.com